Evaluation
My magazine was called
‘Student Social’ as it is primarily aimed at students who are very social and
wants to know what is happening in and around Worcester. The fact that it has
the word social in the name of the magazine instantly attracts people who are
social people drawing them into the magazine and as it has student in it as
well it shows that the magazine is aimed at students, targeting my main
audience of social students. The font and style of the masthead isn’t amazingly
attractive to the audience as it is quite subtle in the way that it is in quite
a regular font, this is because it is quite an easy title so its not the only
thing that catches the audiences eye on the cover of the magazine as I wanted
the stories about what was in the magazine to appeal to the audience more as
then they would feel more obliged to open it and read on, however the
background of the masthead changes from the background of the picture to black
squares; and as the writing is bold and white the occasional blackness makes
the ‘social’ stand out a lot more; the
black and white feel almost gives a strobe light affect which then attracts
people who like to party as it’s like an on-off colouring thing, again linking
it to a strobe light, or some other sort of disco lighting. This technique is
followed through to the rest of the magazine as a lot of the magazine has
different colour squares giving the magazine an edgy feel to it, appealing more
to the more edgy people, who are hedonists
and just want to have a good time.
The cover star on the
front of the magazine is a usual every day student which instantly draws other
students in as she isn’t somebody who has been made up to look ‘perfect’ like
some celebrities are on other magazines such a vogue, which makes a relationship
with the audience as it makes them feel like they can relate to her. She is
smiling in the picture which also makes her more welcoming; the sun is lit
specifically onto one of her eyes and her forehead and as she is looking
directly at the camera this brings a sense of welcoming to the audience as she
look very friendly.
She is wearing a red clip
on broche which relates to the colour theme of red black and white which links
her to the theme of the magazine much more, and makes the magazine look quite
smooth as everything flows quite nicely; maybe making it easier and more
enjoyable to look at. The colour red itself brings a sense of danger and
excitement to the magazine cover and so this colour suggests the magazine will
be an exciting read, it also shouts out to my audience as they want to have a
good time, being dangerous or outrageous; and as it’s a social magazine it will
tell people what there is to do around the area in order to be dangerous and
outrageous. The contrast of the white and black and red is also quite effective
as it jumps from one colour to the other quite quickly, this could suggest that
my audience are young and free as the different blocks of colour are quite big
and bold, maybe suggesting my audience are big and bold characters, relating
them more to the magazine, hence will make the magazine more linked to them,
jumping from different colours can also represent the disco lights theme again,
which makes the reader think of parties which is initially what the magazine is
about; and for people who like to party, so this is linked more towards my
audience there as well.
Throughout the magazine
cover as a whole, the main colour theme is orange, black, red and white, I
chose these colours as although you could say that black and white are very
standard colours, I think that with the bright colours of red and orange it
contrasts very well to add a very modern feel to the magazine cover.
Furthermore, the orange and red contrasts in itself as these two colours are
very similar, yet contrast quite well. The aim of the modern feel to the
magazine is so that it appeals to the audience and is quite eye catching, which
will then mean they then go on to read the stories, selling more copies of the
magazine, which is initially the aim of the game in the industry.
The stories I used for my
magazine cover are much like most other student magazines in that they are
related to students very well, for example one of the stories is about learning
how to drive, it is highlighted by the fact that there is a ‘L’ plate to start
the sentence, which instantly makes people think of driving, and as the age
that you can start driving is 17 many 17 year olds are thinking a lot about
this and it will appeal to a lot of students; as it is also a competition, this
makes the reader want to apply for it as they can get some free lessons,
meaning the magazine will help them in some way, financially.
Other stories include ‘what’s
on in Worcester’ I think this is one of the most effective pieces of the
magazine cover as the different colour outlines make the writing stand out very
well; and the red and black together make the reader think of excitement, yet
danger and thrill at the same, they are also slanted in different directions
which can suggest that there is information all around Worcester about
different things, from the good clubs to go to, to the nearest theatre, again
attracting the audience to know what’s going on in the city.
In the stories the fonts
vary quite a lot so that the cover never gets boring to look at and it makes it
quite interesting for the viewer who will hopefully then go on to buy the
magazine. There are some bold words, such as ‘win now!’ and this along with the
exclamation mark adds a sense of urgency to the competition, making the
customer more excited to sign up. Some of the other stories are written in a
more italic style writing, for example the ‘Laugh out LOUD’ I did this because ‘LOL’
is what people usually say in a more slang sort of speech, and as this is a
student magazine and students speech includes a lot of slang, so if you look
closely the laugh out LOUD, when looking at it downwards, says ‘loL’ which then
enhances the Loud at the end, encouraging people to read on as they are really
funny jokes, making them laugh a lot, or as said: loud.
Technology
To make my cover, firstly
I used the internet to do my research about what other students magazines have
in and on them, such as stories, features and designs. I then used my own digit
camera and put the pictures onto the computer using the memory card; I then
uploaded the photos into Photoshop and started designing the cover of my
magazine. All the types of technology I used were very useful, for example
putting the pictures onto the computer by putting the memory card into the
memory card drive in the computer, and then saving them onto the computer took
about five minutes and so the whole process was very quick and efficient. Photoshop
was also very good to use, as I have used it before in my Media classes at school
so I already knew the background of the programme, and inserting writing,
cropping and editing are all very easy to do, in a very effective way.
Photoshop was used in many
ways while making my cover magazine, the most effective and helpful thing that
it offered was all the different layers as it enables you to change things that
are maybe underneath something else, yet to be able to keep the thing on top. Especially
after naming my layers it was a very easy way to get around all the tools and
things that happen in Photoshop.
Blogging helped me keep
track of the work I did easily and quickly, and I enjoyed working on there; the
only problems where when uploading things to the blog, is that whereas I do a
lot of work in word and you need to upload things onto the blog in a JPEG (well
this is the easiest way to upload things) and so sometimes it was confusing print
screening and then cropping and then saving just to get the writing into the
format that could be saved onto the blog. However, when the work was finally
uploaded, it was presented in a clear way, and the research and the work that I’d
done was easily accessible and easy to change or add on.
The technology used didn’t
confuse me as I’m quite familiar with most of it, although I wasn’t with
blogger, however it’s not overly complicated and so it was easy enough to catch
on quite quickly.