I think overall, my magazine was a success. I think the main reason for this is because it has been heavily linked to my target audience and the whole way through my production process of the magazine I have referred back to my focus group, so ultimately, they will be attracted to the magazine in order to buy it. I feel I have done a good job attracting my audience of young females, who are slightly mainstream, however have a classic edge of rock,. Although I feel I have created an ideal magazine for this genre, it is important to collect some audience feedback, to ensure I was/how successful I was in attracting or addressing my audience. For this, it is ideal to ask my focus group what they thought about my magazine, as they are ultimately my audience. I wanted to video each member of my focus group with them giving their opinion of the magazine, however I am unable to see the whole of my focus group before the deadline of this task, and so I have resulted into sending out questionnaires to those who I am unable to see face-to-face, so I still have a good idea of what my target audience thought of my overall magazine, and whether it was a success or not.
Below are various questionnaires that were send back to me, and the feedback I received:
QUESTIONNAIRE ON 'GLAM' MAGAZINE CREATED BY SAMM SLINGSBY
1. How real do you think the magazine looks?
Yeah very real, I like the colour scheme throughout it makes it look very realistic – and it also has like, all the main conventions of a real magazine.
2. Do you think the contents are appropriate for my target audience?
Urh, yeah I guess so, because although it has articles about rock music, it also has a main story about a good-looking guy and his story, which adds the mainstream effect to the magazine and helps attract the audience.
3. Do you think the mode of address speaks convincingly to my audience?
Definitely yeah, the front cover isn’t formal which shows edge, it also uses rude language such as ‘sex’ and ‘drugs’ which is exaggerated by the capital letters, this could suggest it’s very important. It also shows it’s in the with kidsss
4. Do you think the font styles are appropriate for my target audience?
Yep; especially the double page spread title, really affective as it makes it stand out a lot and it would defo make me want to pick it up and give it a read.
5. Do you think the colours are appropriate for my target audience?
Yeeeeeer, Its like got a black white and pinky redish theme which mixes the classic theme of a rock magazine with females
6. Do you think the layout/design is appropriate for my target audience?
Yeah the front cover is very busy and even has other smaller pictures on it which is very common for rock magazines, i read kerrang and it has that on nearly every week
7. Do you the pictures are appropriate for my target audience?
Yeah like i was just saying about kerrang... I also like the way the double page spread guy has his top of as that is a common way to attract youngish females
8. Ultimately, do you feel the magazine was successful or not?
Yep yep yep! Would defo buy this if I saw it in a shop, looks lush
COMPLETED BY PHOEBE HARRIS
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QUESTIONNAIRE ON 'GLAM' MAGAZINE CREATED BY SAMM SLINGSBY
1. How real do you think the magazine looks?
Looks real yeah, I recs I'd see it in a shop, its got the main things a magazine has.
2. Do you think the contents are appropriate for my target audience?
Yeah it's got loads about like rock music and stuff, and like gigs, and tours, and festivals, standard sorta stuff.
3. Do you think the mode of address speaks convincingly to my audience?
Yeah its not too serious, quite like, informal and its got like capitals in places which like makes things stand out which the audience might like I guess
4. Do you think the font styles are appropriate for my target audience?
Yer I like the professional ones, like on the content and double page spread, look super cool, and tbf I also like the front cover title cus although its not as like WOW its got a classy look to it, which like connotes feminine I guess, which is mennnnnnar relate it to the target audience i think, but yep does it well
5. Do you think the colours are appropriate for my target audience?
Yah its got pinks and stuff, girly colours
6. Do you think the layout/design is appropriate for my target audience?
it looks just like a magazine so yeah, and the black out whiteness is like gothic rockish almost, no it looks good yeh
7. Do you the pictures are appropriate for my target audience?
yeah its got girls and boys, the front cover models face looks really moody and i think that relates to the rock thing, especially with the star and the way shes quite darkish, looks spookay, and the red lips, looks like she's baaad and like mysterious
8. Ultimately, do you feel the magazine was successful or not?
Yeah i dooo, it all looks really good and professional, I'd buy it! looks fun!
COMPLETED BY AMY EDWARDS
After receiving these questionnaires, I found that the magazine got some positive feedback, and overall, I received a preferred reading of the magazine as these 2 people seemed to understand the magazine as I intended it to be read and I was very happy about this. In these questionnaires I found that certain features of the magazine helped particularly when I was trying to attract or address my target audience, such as the title and masthead of the magazine, as although it is quite a subtle font, which isn't usually associated with 'rock' it is still effective in the way it's used, and with the other features on the page such as the main image, and reversed out cover lines, it goes very well, adding the feminine touch to the rock magazine well - and therefore attracting my audience to the magazine itself. Phoebe also pointed out that the double page spread related very well to the theme of the magazine, as it ties in the femininity and the rock together, especially with the mainstream, as the topless model would attract younger females and the story itself, as he is a rock star would attract the rock audience, linking the two in a very effective way. Again, Amy said that the cover model connotes moodiness, which links to the audience as rock chicks are known as being quite moody when not getting their own way - she realised that the subtle effect of darkness creates a Gothic yet also a rock effect, which again relates to the moodiness of the character, and the magazine cover itself, once more linking to my audience - and this can also be connoted as linking to the rock music itself as well. She touched on the red lipstick worn by the model too, suggesting it looks 'bad' and 'mysterious' and this is what I was aiming at, giving a devilish effect, and a passionate effect, which relates to the dominant ideology of women, being feminine, which could also suggest passion and lust.
- after this, I also recorded the interviews of the other 3 members of my focus group, these can be shown in the video below:
Again, I seem to recieve a preferred reading and each member of my focus group appeared to understand what the features of the magazine were connoteing, they also understood the theme of the magazine thoroughly, the things that was picked up on the most was the continuous colour scheme of black, white and pink/red throughout the magazine, as they thought the black connoted a rock and gothic image, whereas the pink showed the feminine side and together they worked very well as they clashed, much like the personality of my audience themselves. They also seemed to like the fonts I used, as they were unique and original, and they also made the writing stand out which was my main aim as this ultimately, attracts the audience - and this also relates to the originality of my audience, yet the mainstream feel of them as well. All all of my focus group understood the magazine as being a magazine, and they all thought it looked very professional, mainly because of the layout and design of the magazine, such as the background on my double page spread and also the key features and conventions of almost every magazine, such as the masthead, reversed out cover lines, cover image etc. Each member of my focus group said that the magazine was successful and better yet, said that they would buy the magazine if it was to appear in a shop, and so overall, with this preffered reading, I feel that my magazine relates directly to my target audience and I have confidence that other people would understand that the magazine is aimed at 'rock chicks' and is ultimately, themed 'feminine rock.' To prove this further, I asked a few other people at college, who aren't classed in the caterogorie which is my target audeince, who they think the audience of this magazine would be, the answers are shown in the short video below:
To conclude, I feel the magazine has been a great success, and I think that the fact that I have taken onboard my focus groups advice throughout the production of this task, it has been majorly important towards the outcome of my final product, and this proves the importance understanding the target audience themselves and the things they want to read about and look at, in order to attract them to the magazine that I have designed.
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